Leads from Google Ads and the website reach the right branch in seconds. Call them first, track every follow-up, and see which campaigns bring students.
Each branch login gets every new lead for its branch. Leads whose branch is unknown stay Unassigned for the admin to route (filter Counsellor → Unassigned on the Leads page). If you later add a second login to a branch, new leads are shared between them in turn.
Lead sources
Website, Meta and Google
Lead sources
Website form snippet
Add this once to every landing page. It remembers the visitor's GCLID, fbclid and UTMs from the ad click (for 90 days), and sends any form marked data-gc-crm to the CRM.